A STUDY ON THE SOCIAL EFFECT OF ADVERTISING ON THE NIGERIAN STUDENTS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Background To The Study
Advertisements are part of our social environment in the 21st century, and can be seen throughout any industrialized country. The average American is exposed to as many as 5,000 advertisements a day, stated by Jay Walker-Smith, and nearly 10,000,000 in their lifetime (Anderson & Palma, 2010). Ranging from print advertisements to commercials, consumers are bombarded with companies compelling them to purchase a product or service, and if the process of marketing and advertisements is not used in an ethical manner, disastrous results can occur; as such, the advertisements that are part of this environment can alter and potentially damage the audience to which they are being exposed (Gulas, 2000). For instance, certain advertisements can be seen as encouraging selfish, materialistic, and wicked desires (Pollay, 1986). Some have even argued that advertisements compete with prominent spiritual teachings of love, kindness, and goodness (Pollay, 1986).
Not all marketing advertisements are as damaging as others, but some can have long-term effects (Martin, 1993). It is important to note that negatively charged advertisements not only bring upon a change in the mental thinking of a subject, but also influence the actions of that subject (Capella, 2010).
1.2 Statement Of Problem
Advertising, like other promotional techniques, informs, persuades and reminds. It can change consumer’s beliefs, attitudes, images, and behaviour (Iga, 2020). But for advertising to be effective on national level, enormous expenditures are required.
Successful advertisements do not merely entertain, try to persuade the audience to buy, this is where the problem lies. People tend to have the notion that this persuasive quality of advertising has social effect on its audience, especially on students because they are still within the age of being influenced by the media. Hence, the essence of this study is to take a critical look into the social effects on Nigeria students having OSPOLY students as the population.
1.3 Research Questions
In a bid to research into the social effect of advertising on Nigerian students, the following research question would be asked.
i. To what extent has advertising impact positively on Nigerian students?
ii. Does advertising distort reality in Nigerian students?
iii. To what extent does the exposure of advertising causes anti-social behaviour.
iv. How has advertising by exposing Nigerian student to model product and services improved their life style?
v. To What extent can advertising influence on Nigerian student be controlled?
1.4 Purpose Of The Study
The purpose of this study is not only toward identifying the social effect of advertising on Nigerian students, but also to find possible solution to which the bad effect could be controlled.
It also examines how advertising can be used to change negative behaviour in Nigerian students. For example, reducing materialism in students; intake of alcohol, indecent dressing/behaviour, among others.
The can as well help both the advertisers and the agency to monitor and regulate their advertisement contents.
1.5 Significance Of The Study
The importance of this work is that it will help researchers carry similar study. It will also add to the wealth of knowledge on the effect of advertising. This study will help to identify the social effect of advertising on Nigerian students. Finally it will provide the basis for state holders in planning advertising message.
Similarly, the practitioner would be exposed to the media mix that achieves better results, with respect to wielding influence on civil servants and business community with the applications of advertising tool. Marketers would benefit as the study places them in a better position to design good marketing strategy capable of influencing the consumers especially in cases where paid workers are involved The study would also benefit students and researchers towards understanding the intricacies and technicalities of directing any advert activities to civil servants and business community; it would also be of benefit to free lance readers for enrichment of general knowledge.
1.6 SCOPE OF STUDY
The OSPOLY under study was grouped as an area of study with emphasis on students in the institution.
Related Project Materials
CHILDHOOD TRAUMA, RESILIENCE AND LOCUS OF CONTROL AS PREDICTORS OF DEVIANT BEHAVIOURS AMONG SECONDARY SCHOOL STUDENTS.
BACKGROUND OF THE STUDY
The exhibition of deviant behavior by secondary school students such as stealin...
EFFICIENCY OF MONETARY POLICY IN CONTROLLING INFLATION IN NIGERIA
ABSTRACT
This researcher work was embarked upon to study the efficiency of monetary policy in controlli...
COMPARATIVE ANALYSIS OF STUDENTS’ ACADEMIC PERFORMANCE IN AGRICULTURAL SCIENCE IN PUBLIC AND PRIVATE SECONDARY SCHOOLS IN NIGERIA
Background to the study
Agricultural Science subject is part of the vocational subject taught in primary schools and secondary school whi...
DEVELOPMENT OF AN IMPROVED EXTENDED DIJKSTRA ALGORITHM FOR SOFTWARE DEFINED NETWORKS
ABSTRACT
This research presents the development of an improved Extended Dijkstra Algorithm (mED-SDN) for Software Defined Networks (SDN)...
DETERMINATION OF HUMAN RESOURCE MANAGEMENT PRACTICES OF MANAGERS OF SMALL AND MEDIUM ENTERPRISES IN ANAMBRA STATE
Background to the Study
Small and Medium Scale Enterprises (SMEs) are deemed to be integral to the growth and developme...
THE IMPACT OF REMOTE LEARNING TECHNOLOGIES ON VOCATIONAL EDUCATION
Abstract: The impact of remote learning technologies on vocational education is transformat...
AN EVALUATION OF ROLE OF THE MEDIA AND NATIONAL SECURITY IN NIGERIA
Background to Study
The mass media comprises the means by which a society disseminates and receiv...
THE IMPACT OF SOCIO-ECONOMIC FACTORS ON VOCATIONAL TRAINING ACCESS
ABSTRACT: This study examines the impact of socio-economic factors on access to vocational training, emphasizing the need to understand and mi...
THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS AGILITY
THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS AGILITY
The study aims to: (1) investigate the impact of digital transformation on busin...
THE INFLUENCE OF SALES MANAGEMENT PRACTICES ON SALES TEAM PERFORMANCE
THE INFLUENCE OF SALES MANAGEMENT PRACTICES ON SALES TEAM PERFORMANCE
This study explo...
